For the digital commerce module at Hyper Island we got a month to start our own digital commerce which we were to pitch infront of investors. At the end of the module the four of us pitched dugg, a chic and functional rainhat.

With a foundation of market and competitor research to stand on we built a brand platform compiled with mission and vision statements and a visual identity that would separate us from any other existing product. I also did two different photo shoots for our marketing campaign that got a overwhelmingly positive response.